Privacy Policy

1. Introduction

Agência 2020 ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at agencia-2020.vercel.app (the "Site").

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using the Site, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

2. Information We Collect

Information You Provide Directly

When you fill out our contact forms, schedule strategy calls, or communicate with us, we collect:

• Full name, business email, company name
• Monthly ad spend estimates and business metrics
• Descriptions of your business challenges and goals
• Phone numbers and other contact information
• Any other information you voluntarily provide

Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing activity:

• IP address and approximate geolocation
• Browser type, version, and operating system
• Pages visited, time spent, and user interactions
• Referral source and exit pages
• Device identifiers and cookie information

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and communicate with you about our services
• Schedule and conduct strategy calls and consultations
• Send you marketing communications (with your consent)
• Improve our Site, services, and user experience
• Analyze website traffic and user behavior patterns
• Prevent fraud and protect Site security
• Comply with legal obligations

4. Third-Party Services & Cookies

Analytics

We use Google Analytics 4 to track website performance, user behavior, and traffic sources. Google may use cookies to collect anonymized data about your visits. You can opt out using Google's opt-out browser extension.

Advertising & Conversion Tracking

We use the following advertising and tracking pixels:

• Meta Pixel (Facebook): Tracks conversions and allows us to reach you with targeted ads
• Google Ads Conversion Tracking: Measures the effectiveness of our Google Ads campaigns
• LinkedIn Insight Tag: Tracks professional audience engagement and conversions

Behavior Analytics

We use Hotjar to understand how users interact with our website. Hotjar may record mouse movements, clicks, scrolling behavior, and form interactions. This helps us optimize the user experience and identify friction points.

Cookies Policy

Our Site uses cookies to enhance your experience. Cookies are small files stored on your device that help us recognize you, remember your preferences, and improve functionality. You can control cookies through your browser settings, though disabling cookies may limit Site functionality.

Types of cookies we use:

• Essential cookies (required for Site functionality)
• Performance/analytics cookies (measure traffic and user behavior)
• Marketing cookies (track conversions and enable targeted advertising)
• Functional cookies (remember your preferences)

5. Data Retention

We retain your information for as long as necessary to provide our services, comply with legal obligations, and maintain business records. Generally:

• Contact form data is retained for 2 years or until business relationship concludes
• Analytics data is retained per Google Analytics retention settings (default: 14 months)
• Hotjar data is retained according to their data retention policies

You can request deletion of your data at any time by contacting us.

6. Data Security

We implement industry-standard security measures to protect your information, including SSL encryption, secure servers, and limited access controls. However, no transmission method over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

7. Your Privacy Rights

GDPR (European Users)

If you are located in the European Union, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Restrict processing of your data
• Data portability (receive your data in a portable format)
• Withdraw consent at any time

CCPA (California Users)

If you are a California resident, you have the right to:

• Know what personal data is collected about you
• Know whether your personal data is sold or disclosed
• Say no to the sale or sharing of your personal data
• Access your personal data
• Request deletion of your data (with limited exceptions)

Exercising Your Rights

To exercise any of these rights, contact us at the email address provided in Section 9 below. We will respond within 30 days (or as required by applicable law).

8. Children's Privacy

Our Site is not designed for children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will immediately delete such information and terminate the child's account.

9. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us:

10. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the new Privacy Policy on this Site and updating the "Last updated" date. Your continued use of the Site after such modifications constitutes your acceptance of the updated Privacy Policy.